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Advertising and Marketing are vital components for your products and services to reach your targeted audience. Traditional strategies have always been associated with an immense budget and market research requirements. However, as the world is becoming smarter and faster, and Internet has been able to break in

Advertising and Marketing are vital components for your products and services to reach your targeted audience. Traditional strategies have always been associated with an immense budget and market research requirements. However, as the world is becoming smarter and faster, and Internet has been able to break in all parts of the world, business and people started realizing the benefits of Internet Marketing.

There are too many advantages of using Internet marketing as the up-to-the-minute tool to draw more customers to purchase your products or use your services. Here are - what I think - the key ones:

1.  A Global Reach

With your business online, your company can reach up to 2.5 billion internet users worldwide. Image the potential behind that figure especially if your company offers global products and services.

With a good website, rich text and elegant design, you can position your company they way you choose, regardless of the company's actual size and presence.

2.  Social Presence

Once your website is established, social media can be of great help at this stage. Sites like Facebook and Google for instance, currently offer cost effective online marketing campaigns that help you reach almost every single online user.

You can create a campaign customized to your needs, targeting age ranges, locations, languages and interests.

3.  Cost Cutback

One of the major benefits of moving a business online is the cost reduction when doing so. One can save a lot through:

  1. Fewer employees are needed to work online than when physically roaming around in the market.
  2. Companies selling products directly to consumers will not need an outlet to display their products in, rather a centralized office and a warehouse, thus saving on potential retail costs.
  3. Consumers will search, select and purchase products, pay instantly, and print their invoices and receipts. As a result, this saves the company massive amounts of paper, operation time and operation cost.
  4. Consumers pay for the products before dispatching; which improves the cash flow of the company, and enables it to pay expenses or other supplier-related costs.

4.  Data Gathering

With every transaction done online, details of customers are captured. Companies will be able to utilize this captured data in many ways such as:

  1. Data Analysis: Information can be analyzed in order to identify the most popular products or services sold.
  2. Customer Segmentation: With such information, companies can categorize their customers and send them promotional material based on earlier buying behaviors.
  3. Newsletters: Companies will be able to send regular newsletters to their customers informing them of new products and services or their latest news, hence keeping their customers up-to-date.
  4. Competitor Analysis: Companies can keep track of their competitors' strategies, product releases, and pricing schemes and act accordingly.

5.  Personalization of web experience

When customers log into their accounts, companies can make their web experience a one-of-a-kind.

Special offers to that specific customer, or recommended products based on previous purchases, or – in a more advanced way - by allowing customer to personalize their own products, or design their own jewelry items for example.

With personalization, companies guarantee that their customers will come back on a regular basis, build stronger bonds with their online customers, and achieve a long term relationship.

 

What to do next?

If you have not yet build your corporate website, it is time to do it, and the sooner the better.

Once that is achieved,

  1. Move to promoting your products and services online. With a simple Cart functionality, your company can start selling online 24/7 within a week or two.
  2. Launch an advertising campaign with ads providers. You don’t have to start big. Choose a budget that suits your size, sit back and analyze the results. Once you get hold of the idea, then you can expand.
  3. Create a monthly newsletter and send it to your existing customers via email. With time, this list will grow and you will find yourself reaching more and more customers.
  4. Make use of SEO – Search Engine Optimization. Select some keywords that you want to be found through, and start optimizing your website. SEO helps your website be on top of the search engine results for specific keywords.

 

Wissam Abdel Baki        29-11-2015
IT Essentials FZE - Abu Dhabi, UAE
E: info@itessentials.me
W: www.itessentials.me

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